Taborns, set up by Will Taborn, is a new business that helps clients with access to specialist knowledge and advice in the legal sector. Clients are able to make significant savings with direct access to top legal talent and benefit from a more bespoke and personal service.
As we were tasked with building the brand from scratch, we started with developing and refining the strategy, business model and vision for Taborns. With thousands of firms operating in this crowded sector, creating a business that stands out and owns a niche was our challenge.
An intense strategy phase lead to significant changes in the original business plan. In these brand sprints, we helped Taborns to identify the core purpose of the business, its values and proposition. We created a Brand Identity complete with a logo and a simple Corporate Identity guideline before creating the website, stationery, and collateral.