Some people may argue print is dead.We believe print is changing. Consumer behaviour is changing. And technology allows us to consume information in different ways and formats.
At the end of the day, customers have expectations of a brand, and these expectations must be met or exceeded at every touchpoint.
When the new Mercedes-Maybach S-Class was launched in 2015, we created a brochure that matched the quality and style of the product itself. More of a coffee table book than a sales brochure, it came complete with hardcover thread binding and, of course, stunning images and exciting copy. In true Mercedes–Maybach S-Class style – crafted to perfection.
You may not believe it, but these bespoke brochures have even become valued collector’s items.
In line with Mercedes-Benz’s move to focus more on the digital experience, targeting the tech-savvy millennials and generation Z, all of the Mercedes-Benz brochures and price lists had to be re-invented.
From a printed price list and a printed brochure, we developed an interactive digital experience that’s giving the user still all the information they used to get from the printed collateral; while guiding them through the complete (and often complex) product offering with all its standard and optional equipment, prices and technical data. The information in the PDF is well-structured, easy to navigate, with direct links to book the test drive of your dream car.
Our efforts have been even recognised by an independent review in which websites of the ten best-selling fleet manufacturers were examined: from the ease of use to the overall design, configurator, dealer locator and brochure download.
Mercedes-Benz brochures scored 10/10 leaving the likes of BMW, Audi, Kia, Vauxhall well behind. We clearly stayed true to Mercedes-Benz’s claim: The Best or Nothing.