The Club welcomes men and women alike, from all walks of life and every corner of the world who share a love for the game, a thirst for competition and a huge pride in their golf club.
The Wisley golf club is fully owned and run by its members: 700 men and women who each hold an equal share of the club.
Designed for players of all abilities, the golf course is made up of three loops of nine holes, offering the best playing conditions making it an ideal place for tour pros such as Oliver Wilson and Richard Bland to call their home.
Since The Wisley opened its doors in 1991 a lot has changed, and management realised that it is paramount to identify what makes The Wisley unique in order to set it apart from its competition.
Providing an effortless luxury experience to its members and their guests has been, and still is, The Wisley’s biggest asset.
The biggest challenge? The club can only be experienced by the members and their guests. There are no tour events held here. Public exposure of the club is therefore non-existing.
In close collaboration with The Wisley’s CEO, Membership Director, and Heads of Departments, we redefined the brand strategically. The newly-defined brand purpose, proposition and values needed to be reflected visually as well, resulting in us creating new marketing collateral – from member application forms and new member acquisition packs to a new external as well as internal/member-only website, The Wisley’s golf magazine Upswing, and in-club on-screen communication. We are continuously working on creating activities that help The Wisley to constantly develop, refine and improve to lead the way.