We are an independent brand & communications agency with the sole purpose: to create better

All things to all people

All things to all people

We certainly aren’t the first to tell you that you can’t be all things to all people. And figuring out what makes a brand unique should be every designer’s or brand strategist’s approach to a re-brand. When Michael from Sashco came to us to talk about the next phase...
Multi-purpose packaging

Multi-purpose packaging

It goes without saying, but packaging is hugely important in delivering a customer experience. Particularly luxury brands spend an enormous amount on packaging that delivers on the luxury brand experience associated with the brand. So when we worked with The...
User Experience

User Experience

A relatively recent term, claimed by the digital world. The concept of considering the user experience is however much older and is something designers have been focusing on across all design disciplines for many decades. It would be unimaginable to design a...
Translation + Creation = Transcreation

Translation + Creation = Transcreation

For all those who love design and colour. And for colour management professionals who think outside the box. GMG’s very own magazine trueColors is released bi-annually in German and in English. We are proud to be a part of the team behind this magazine. It’s...
A winning combination

A winning combination

The most powerful marketing campaigns are those that don’t feel like you are being sold to. When we came up with the idea of creating a golf magazine for The Wisley, we had a ton of ideas for content. As per the concept of Upswing, we didn’t want the usual golf...